Spirit of York - Transit Shelter Ad

This was an ad used in bus shelters. It has a clean, premium style for those either driving by, or sitting next to it. The copy line is one that was used a number of times in the campaign. I believe the Distillery liked it for its ability to cut to the heart of their mission. They set out to create a premium vodka that represents their city, their history, and the people who shape it all.

A few other lines that I developed for the ad campaign were, “The Spirit of the City,” “Let Your Spirit Shine,” “This is Our Spirit,” and “Distilled Down to the Spirit”.

Below are the other transit shelter ads from the campaign that I worked on in collaboration with Brian Harrod and the client.