Spirit of York - Billboard

This was a billboard placed by the Gardiner Expressway in Toronto. It makes use of the ability to extend the picture past the edge of the board using additional pieces. This allowed the bottle to be even larger than on a regular board for the people driving by. The copy line is one of mine that was used a number of times. It’s refers back to the spirit of the city, and the spirit of the people being a driving factor for the brand.